Operations

El Pollo Loco launches design upgrades

Provided

November 19, 2020

El Pollo Loco Inc. has rolled out more modern and artistic design choices for packaging, in-store merchandising and gift cards, according to a company press release.

"This is another milestone in our continued efforts to evolve the brand and offer customers the highest quality experience," Bernard Acoca, president and CEO, said in the release. "We believe that our food deserves beautiful packaging to match it, down to the drink cups and stickers."

As part of the design-first approach, El Pollo Loco released a selection of contemporary promotional in-store elements to celebrate seasonal moments. The latest release comes just in time for the holiday season, featuring holiday-themed drink cups, side cups, tray liners and gift cards. The new look is simple, fresh, and is part of El Pollo Loco's vision to make artistic creative a tradition that marks the start of the holidays each year.

The company will also continue its commitment to visual storytelling and celebrate its Mexican-American roots with the restoration of murals across Los Angeles. El Pollo Loco will dedicate even more of its storefronts as canvasses for new murals in 2021.

Additional design-forward efforts to look forward to in the new year include the drive-thru friendly Loco Lunch Box, seasonal packaging, gift cards and more.

El Pollo Loco has more than 465 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah and Louisiana.