Franchising

Einstein Bros opening first c-store location

Provided

September 29, 2020

Einstein Bros. Bagels is opening its first convenience store location, part of a five-store development deal with King Fuel in the Houston area. The first unit, 15605 Aldine Westfield Road, opens this month with the second scheduled to open in November at 108 W. Green Road.

Optimized for convenience stores, the King Fuel locations will be a smaller version of what guests are used to inside the classic Einstein Bros. Bagels bakeries, according to a company press release.

"We're witnessing more consumers looking to c-stores as morning destinations and the demand for bakery and breakfast products continues to increase," Nick Schaefer, SVP, bagel brands development, Einstein Bros. Bagels, said in the release. "We are aiming to fill the gap with a simplified menu in a location many are already visiting and are excited to bring Einstein Bros. Bagels favorites to King Fuel consumers."

The menu will include bagel and shmear flavors, egg sandwiches and cold brew coffee, as well as hot pizza bagels for lunch.

"Einstein Bros. Bagels is a perfect fit for King Fuels as both companies share a commitment to excellent service and providing exceptionally convenient options," Zaki Niazi, president and CEO of King Fuel, said in the release. "We are thrilled to provide the Houston market with another convenient way to fuel up with a delicious fresh-baked breakfast or lunch."

Einstein Bros. Bagels is part of the Coffee & Bagel Brands family, which owns Caribou Coffee, Bruegger's Bagels, Noah's New York Bagels and Manhattan Bagel. Einstein has over 700 locations in 40 states and the District of Columbia.