Marketing

Einstein Bros drops country song honoring breakfast sandwich

Comedy duo Avery Pearson and Jeremiah Watkins of Thousand Percent Productions perform "Forget the Fork." Photo: Einstein

March 5, 2025

Einstein Bros.Bagels is honoring its latest LTO, the Country Bagels & Gravy Egg Sandwich, with its first single and music video, "Forget the Fork." The country ballad showcases the struggle biscuits & gravy presents in our busy lifestyles and the hope that the new Country Bagels & Gravy Egg Sandwich brings. With the new sandwich, now breakfast fans can conveniently take the flavors of biscuits and gravy on the go, said Chad Thompson, head of Culinary Innovation at Einstein Bros.

"We wanted to bring the nostalgic, comforting flavors of biscuits and gravy to a sandwich that our guests could enjoy anytime, anywhere," he said in a company press release. "We also wanted to elevate the classic dish, so we added eggs and bacon, and of course the new fresh-baked Country Sausage Gourmet Bagel that takes it to the next level."

This Southern-inspired breakfast sandwich starts with a fresh-baked Country Sausage Bagel, layered with fresh-cracked eggs, bacon, pork sausage, melted cheddar cheese and a shmear of Country Pepper Cream Cheese.

"Forget the Fork" is available to stream on Spotify, along with curated playlists to set the Country Bagels & Gravy-eatin' mood. Full music video can be found on the brand's website.

Behind the scenes

It started as a simple idea: breakfast should be easy, portable, and preferably not require utensils. The idea quickly spiraled into something much bigger — a country music masterpiece. One fateful morning, between bites of a sausage and gravy bagel, inspiration struck. "What if," one brave marketer dared to ask, "We wrote a song about this sandwich?"

Enter comedy duo Avery Pearson and Jeremiah Watkins of Thousand Percent Productions. With a healthy mix of country twang, tongue-in-cheek humor and an undeniable love for breakfast, they crafted "Forget the Fork." Backed by a high-production music video featuring a human-sized bagel suit, cowboy hats galore and enough Southern charm to make any country superstar proud, Einstein Bros. set out to conquer not just breakfast, but the Billboard charts, according to the release.

Einstein Bros. Bagels invites fans to share their own "Country Bagel Moments" on social media using the hashtag #ForgetTheFork, with a chance to be featured in future content.

Einstein Bros. Bagels has over 680 locations throughout the United States