Operations

Einstein Bros launches retail line

Provided

December 7, 2020

In response to consumer demand for Einstein Bros. Bagels in their local grocery stores, the chain has launched Take & Toast Bagels, bringing sleeves of thaw-and-sell bagels to retailers nationwide.

"Each year, billions of bagels are purchased in grocery stores across the country and the overwhelming issue we heard was a lack of freshness," Ernie Mattin, head of Consumer Packaged Goods for Einstein Bros. Bagels, said in the release. "Combine that with the fact that more consumers are looking for breakfast options to enjoy without leaving their homes, and we know now is the time to bring Take & Toast Bagels to in-store bakery departments of grocery stores."

Available in Plain, Everything, Cinnamon Raisin and Asiago, the bagels are par-baked and designed to be finished at home in the consumer's toaster or oven. They retail for $4.99 per five-pack sleeve.

"This should be a win for retailers as they can benefit from the national name recognition of Einstein Bros. Bagels on a product line that requires no on-site preparation," Mattin said.

Einstein Bros.has more than 700 locations in 40 states and the District of Columbia.