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Dunkin' Donuts, Starbucks have their eyes on dinner

November 10, 2014

Dunkin' Donuts and Starbucks are reportedly planning to crash dinner in the New Year. According to The Street, the brands will introduce more "dinner-friendly" items in 2015.

Currently, just 40 percent of Dunkin' Donuts sales come after 11 a.m. But the brand just added steak as a permanent platform, which could signal the first step toward the evening daypart.

Some of the brand's international units sell burgers and wraps.

John Costello, president of Global Marketing and Innovation, told The Street:"Though breakfast remains our core, today people are seeking all-day dining, and they want to eat what they want, when they want it and where they want it -- that's why we are so committed to menu innovation and giving our guests even more options that they can enjoy any time of day."

Starbucks has been testing its evening menu since 2012. The offerings include small plates, such as truffle mac and cheese, as well as wine and beer. During the company's earnings call last month, COO Troy Alstead said the brand plans to add "several hundred" evening stores this fall.