Franchising

Drew Brees doubles down on Everbowl investment

Jeff Fenster, Everbowl founder and CEO, poses with Drew Brees, retired NFL legend, at an Everbowl location. Provided.

May 8, 2022

Southern California-based Everbowl is expanding its relationship with NFL Super Bowl XLIV champion Drew Brees. The arrangement adds 15 stores in Tennessee and 10 in Virginia to complement his original 60-unit deal, which includes five locations in Louisiana, where he spent most of his career as quarterback of the New Orleans Saints, as well as 10 in Illinois and 15 each in Indiana, Michigan and Ohio.

"I wholeheartedly support everbowl's quest to fuel active lifestyles in every community where residents want to become their best selves," Brees said in a company ress release. "I was first drawn to everbowl's healthy, tasty meal options, and the more I looked into the company, the more its franchisee focused approach, unit economics, and aggressive-growth business model appealed to me from an investor's perspective."

Brees is partnering with Alex Yeater, one of Everbowl's area representatives, to manage and operate the locations. Yeater and a partner opened the first Everbowl location in Noblesville, Indiana. Brees will also open a unit in West Lafayette, Indiana, at his alma mater, Purdue University.

"It is certainly a thrill to be working with Drew Brees and his team," Yeater said in the release. "I look forward to building solid franchises and establishing sound operations with Drew as we make healthy eating accessible to everyone."

Established in 2016, Everbowl has over 50 locations in California, Arizona, Florida, Georgia, Indiana, Missouri, Nevada, Oregon, South Carolina, Texas and Utah with plans to open over 150 locations over the next 36 months.