Marketing

DoorDash, Chiney Ogwumike celebrate women-owned restaurants

Image courtesy of DoorDash

March 8, 2021

DoorDash is partnering with Chiney Ogwumike, a WNBA all-star and television personality, to promote Made by Women, a digital in-app platform that champions women-owned businesses.

The platform launched March 8, in celebration of International Women's Day, with a national ad campaign titled "In the Zone'' that spans TV, digital, and social media, according to a press release. The 30-second spot links DoorDash and basketball through spoken-word narration while aiming to celebrate women making history.

Made by Women focuses on the hundreds of women-owned independent restaurants across more than 40 U.S. states that are searchable on DoorDash by keyword "women owned."

DoorDash customers will see in-app women-owned carousels in dozens of markets across the U.S., Canada, and Australia. Participating restaurants on the DoorDash platform are also identified by a banner on their store page.

"Starting today, DoorDash will donate $1 per DoorDash and Caviar order from a participating merchant that has opted into the Made by Women Platform, up to $100,000, to the James Beard Foundation's Women's Leadership Programs. constantly inspired by the endless ways women continue to break barriers and create change across food, sports, entrepreneurship, and beyond," Vanessa Carr, DoorDash's director of partnership marketing, said in the release. "We are proud to launch our Made by Women platform and partner with Chiney Ogwumike, a multi-faceted trailblazer who is forging a path of her own while also uplifting others along the way. We will continue to leverage our platform and partnerships to support and champion women building their dreams."

"I'm thrilled to partner with DoorDash to celebrate and empower women everywhere. As a woman trying to balance it all, it is critical to show the world that we will continue to break glass ceilings every day and lift each other up," Chiney Ogwumike, multi-platform ESPN commentator and two-time all-star of the WNBA's Los Angeles Sparks, said in the release. "On International Women's Day, we recognize that women are bosses, and our mission is to open up doors for the next generation to run through. And for anyone that knows me, food is the way to my heart, so working with DoorDash is a dream come true."