Franchising

Dog Haus stretching growth potential

Provided

February 16, 2022

After opening 13 locations in 2021, Pasadena-based Dog Haus has 20 more locations under construction or in the pipeline for Florida, Kentucky, Michigan, Washington and Wisconsin.

The chain also plans to grow its virtual kitchen presence through alliances with Kitchen United and CloudKitchens, and by year's end, its partnership with Live Nation's concert venues is projected to double its nationwide footprint. Overall, Dog Haus expects to jump from 51 locations to over 75 in 2022.

"We continue to add outstanding new franchisees, and the majority of our existing franchise partners are actively searching for additional locations," Partner Quasim Riaz said in a company press release. "Between virtual kitchens, Live Nation venues and brick-and-mortar restaurants, we've paved several creative avenues for Dog Haus to rapidly expand in the coming years. We can't wait to introduce our award-winning experience to more markets across the country."

Dog Haus is part of The Absolute Brands, a restaurant group that has created multiple virtual brands, including Jailbird, The Impossible Shop, Bad-Ass Breakfast Burritos, Bad Mutha Clucka and Plant B. The Absolute Brands represented roughly 20% of Dog Haus' total sales — a percentage that continues to grow — with Bad-Ass Breakfast Burritos setting the pace as the top-performing virtual concept. Essentially, each of Dog Haus' new locations in 2022 will offer The Absolute Brands as well as The Impossible Shop.

"Dog Haus continues to defy what was once thought possible within the traditional four walls of a restaurant," Partner Hagop Giragossian said in the release. "We thrive on pushing the boundaries and setting new expectations within the fast-casual industry through our original menu-innovation strategies and new business alliances. We're proud of the relationships we've created with pioneering brands like Kitchen United, Impossible Foods and Live Nation that will play a big part in Dog Haus scaling new heights in 2022."