Food & Beverage

Dog Haus including virtual brands in Chef Collaboration Series

Provided

December 29, 2020

Dog Haus is taking its Chef Collaboration Series to the next level with the addition of spin-off creations made exclusively for The Absolute Brands — a restaurant group comprised of Dog Haus and multiple virtual concepts, according to a company press release.

During the series, Dog Haus' culinary team partners with the country's top chefs to craft limited-time items showcasing their own style. Each unique item is then sold at all Dog Haus locations nationwide, with $1 of the purchase price from each benefitting its national charity partner, No Kid Hungry.

For 2021, Dog Haus has enlisted four celebrity chefs to collaborate with Würstmacher Adam Gertler to create one-of-a-kind items each quarter. A month following the item's launch at Dog Haus, each chef will also dish up offshoot items that will only be offered through The Absolute Brands' delivery- and pickup-only concepts, which include Bad Mutha Clucka, Plant B and Bad-Ass Breakfast Burritos.

Dog Haus will expand The Absolute Brands with the debut of four more virtual concepts in the next year. Like their Dog Haus counterparts, $1 of the purchase price from each of The Absolute Brands' items in the series will be donated to No Kid Hungry.

"True to our innovative spirit, Dog Haus is expanding this year's Chef Collaboration Series to provide even more unique creations to our fans," Dog Haus Partner Hagop Giragossian said in the release. "We've seen undeniable success with The Absolute Brands since we launched the restaurant group in March, so it makes perfect sense for us to extend the series to include each concept. In 2021, we'll be serving guests up to eight different limited-time items created by each culinary genius we partner with. And, the best part is, we'll be donating to No Kid Hungry with every purchase!"

To kick off the 2021 series, Dog Haus is teaming up with renowned TV and YouTube personality Sam Zien, aka "Sam the Cooking Guy," to launch Mr. Miyagi — a deep-fried beef dog topped with mayo, teriyaki sauce, caramelized onions, tempura crumbles and wasabi furikake, served on grilled King's Hawaiian rolls. Mr. Miyagi will be available at all Dog Haus locations from Jan. 1 through March 31.

"Collaborating with the würst part of Adam's mind and the Dog Haus team naturally leads to breaking the boundaries of a conventional hot dog," Zien said in the release. "I came up with an incredibly delicious, Japanese-inspired hot dog that I know people won't be able to get anywhere else. I can't wait to work off of Mr. Miyagi and introduce more original items for The Absolute Brands in support of No Kid Hungry."

Additional chefs participating in the 2021 Chef Collaboration Series include:

• King's Hawaiian's National Corporate Executive Chef Bert S. Agor, Jr.
• Los Angeles, San Francisco, Hawaii and Las Vegas Chef and TV personality, Chris Oh.
• "Top Chef" finalist and restaurateur, Isaac Toups.

"We are very grateful to have such a dedicated national partner like Dog Haus," said Diana Hovey, senior vice president at Share Our Strength, the organization behind the No Kid Hungry campaign. "To date, Dog Haus has raised over $100,000 for No Kid Hungry, which can provide up to 1 million meals to children in need.* As we enter our fourth consecutive year of partnership, we are proud to see Dog Haus' unwavering commitment in helping end childhood hunger."

Founded by longtime friends, Hagop Giragossian, Quasim Riaz and André Vener, the first Dog Haus opened in Pasadena, California, in 2010.