Franchising

Dog Haus chef is brand's newest franchisee

June 30, 2020

Dog Haus Würstmacher Adam Gertler, who has been behind the brand's menu since 2013 and has hosted several Food Network shows, is Dog Haus' newest franchisee. He's operating Dog Haus Innovation Kitchen, a delivery- and pickup-only location serving items that cannot be found at the brand's brick-and-mortar restaurants, at CloudKitchen's Hollywood establishment at 615 N. Western Ave., according to a company press release.

At the Innovation Kitchen, Gertler is testing two new meal categories — Breakfast and Late Night Munchies. He will also create exclusive limited-time items that tie-in with seasonal happenings. The popular items Gertler creates will then be tested at traditional Dog Haus restaurants regionally before being available at all locations nationwide.

I'm getting the rare opportunity to operate my very own Dog Haus while doing what I love — creating innovative new menu items for these kick-ass brands," Gertler said in the release.

In addition to serving Dog Haus' signature menu, the Hollywood location also offers menu items from three of The Absolute Brands' delivery-only concepts — Bad Mutha Clucka, Plant B and Bad-Ass Breakfast Burritos. Created by Dog Haus' founders, The Absolute Brands is a restaurant group comprised of Dog Haus and eight unique concepts. Each new concept offers items that are off-shoots of Dog Haus' signature menu.

Founded by longtime friends Hagop Giragossian, Quasim Riaz and André Vener, the first Dog Haus opened in Pasadena, California in 2010.