Technology

District Taco taps Facteus to pinpoint growth areas

Photo: District Taco

June 3, 2024

District Taco, a fast casual Yucatan-style Mexican restaurant chain, is partnering with Facteus to help it identify market trends, understand customer purchasing habits and pinpoint high-potential locations for future growth, said Chris Medhurst, president and COO of District Taco.

"We have always been a tech-forward business," Medhurst said in the release. "As we look for new ways to leverage data, we are excited to be among the first restaurant brands to partner with Facteus. Their insights will give us a strategic advantage by helping us understand our customers' purchasing habits and identify markets for future expansion."

Jonathan Chin, co-founder of Facteus, said he was thrilled to support the chain's data-driven approach to business growth.

"Our consumer insights solutions will provide District Taco with unparalleled insights into consumer behavior, empowering them to make informed strategic decisions and enhance their customer experience," Chin said in the release.

Founded In 2009 as a food cart, District Taco has opened multiple locations in Virginia, Maryland, New Jersey, Pennsylvania and Washington, D.C.