STRATEGIC PARTNERS
July 17, 2013
Jamba Juice Company has closed its first major theatrical motion picture promotion with The Walt Disney Company for the release of "Disney's Planes," a 3-D animated comedy adventure slated to glide into theaters this summer.
Disney was the first major media company in 2006 to adopt a healthy eating program, working with brands that encourage nutritious, minimally processed whole foods, according to a news release. With a like-minded objective, Jamba Juice created the Jamba Kids platform to support children's nutrition needs as part of its mission to inspire and simplify healthy, active living for the whole family. The development of Jamba Kids smoothies and food pairings was guided by Jamba Juice's Healthy Living Council, comprising nationally renowned registered dietitians. Each smoothie contains 2.5 servings of fruits and/or vegetables, and the food pairings provide a serving of whole grains and are an excellent source of protein.
"Both Disney and Jamba Juice understand the challenges faced by parents regarding their family's health and are deeply committed to bringing awareness and solutions for better kids' nutrition," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "As a brand that has been proudly committed to inspiring and simplifying healthy living for more than 20 years, Jamba is excited to align with Disney's high standards of nutrition, making our unique collaboration not only fun, but also very meaningful."
Jamba Juice will promote the film nationally across all of its participating retail stores with three limited edition collectible cups with the purchase of a Jamba Kids smoothie. The "Disney's Planes"-themed cups feature the film's characters: Dusty, Ripslinger and El Chupacabra.
"'Disney's Planes' is a fun, action-packed summer comedy for the whole family," said Don Gross, vice president of global promotions, Disney. "We're committed to working with companies like Jamba Juice to provide positive family experiences for movie fans — both in and out of the theater."
"Disney's Planes" arrives in theaters this August. The limited edition "Disney's Planes" collectible cups will be available in participating Jamba Juice stores July 30-Sept. 15.
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