Franchising

Dillas Quesadillas expanding in Texas, Louisiana

June 24, 2024

Dillas Quesadillas, a North Texas-based chain specializing in cooked-to-order quesadillas, has signed a franchise development agreement with Primeaux Restaurant Group allowing for expansion in East Texas and an extended presence in Louisiana. By June 2026, Dillas aims to double its unit total to 18 restaurants.

Led by restaurateur Pete John, PRG has opened three Dillas locations in Shreveport and Bossier City since the joint venture began in 2018.

"Primeaux Restaurant Group has consistently demonstrated exponential growth and success since opening the first Louisiana location six years ago, and we are confident they will continue to elevate Dillas to new heights," Kyle Gordon, CEO and co-founder of Dillas said in a company press release. "Pete is a tremendous leader who is committed to serving the communities and embracing the Dillas culture and core values in every restaurant they operate."

Following the opening of two company-owned Dillas locations in Dallas-Fort Worth at the end of 2024 and an investment from Gala Capital Partners in 2021, the growth of company-owned and franchised outlets positions the restaurant to capitalize on emerging opportunities while maintaining a commitment to quality and operational excellence, Gordon said.