News

Digital Signage Today reveals ROI numbers for digital menu boards

February 10, 2011

LOUISVILLE, Ky. — Digital Signage Today announced it has published "Digital Menu Boards and ROI: Finding the break-even point for digital signage in foodservice."

The 16-page report includes information from real-world digital menu deployments by McDonald's, Burger King and others.

Topics covered in the report include:

• Sales uplift versus margin per transaction
• Branding, market share, operational improvement and other "soft ROIs"
• Real-world costs saved by migrating away from print signage
• The impact of nutritional labeling laws
• Digital signage as a tool to move high-margin product
• Best practices for digital menu board content

The complete report is available at http://www.networldalliance.com/digital-menu-boards-and-roi.