Staffing

Dig promotes 2 VPs to c-suite

Photo: Dig

June 18, 2024

Dig, serving scratch-cooked comfort food, has appointed Jessica Serrano as chief marketing officer and Jasmine Chiaramonte as chief financial officer.

Serrano, who joined Dig in 2022, as vice president of marketing, led several campaigns at the company, including the launch of the Crispy Chicken Sandwich and partnerships with JetBlue and Omsom.

Chiaramonte, who also joined the company in 2022, started with Dig as vice president of finance and has a background spanning multiple industries, including restaurants and commercial real estate. She previously served as vice president of finance at Honeygrow.

"Jessica and Jasmine are moving into these critical leadership roles at a pivotal time for our company as we look to grow our brand," Dig CEO Tracy Kim said in a company press release. "Both have built a strong track record of success at DIG, and we know they will continue their focus on propelling our brand forward as we expand our menu innovation and find new ways to help teach people how to cook."

Serrano and Chiaramonte round out the leadership team, following the January appointment of Chief Operating Officer Scott Nicholson.

The moves come at a time of significant growth for Dig, Kim said. In Q1 2024, the chain reported double-digit same-store sales growth and two consecutive quarters of profitable expansion. In April 2024, its same-store sales year-over-year were six times above the fast casual industry average.

Dig has more than 30 locations across the Northeast.