Franchising

Dickey's upgrades franchisee website

Provided

June 26, 2020

Dallas-based Dickey's Barbecue Pit has upgraded its franchisee website to offer more details to franchisees than the previous site. It's easier to navigate through Dickey's available markets, international opportunities, brand facts, opening processes and basic qualifications for joining the company, according to a company press release. It also highlights veteran opportunities and features franchisee testimonial videos.

"Finding a franchise opportunity can be daunting and our goal is to highlight all of the opportunities available at Dickey's to help make that decision process easier for new prospects," Roland Dickey Jr., CEO of Dickey's Capital Group, the parent company of Dickey's, said in the release. "The new website is modern and engaging, and it better reflects Dickey's brand voice, story and the entrepreneurial advantages of owning a Dickey's franchise. We couldn't be more thrilled to launch this improved experience for our current and future franchisees."

In an effort to find qualified partners across the globe, Dickey's has engaged in a partner search through the International Partner Search vehicle sponsored by the United States Department of Commerce. The barbecue franchise, with more than 500 locations, opened its first international locations in Dubai and Abu Dhabi in 2018 and has since expanded to Brazil, Egypt, Pakistan and Georgia.

In 1994, the Dallas-based Dickey's Barbecue Pit began franchising and offering veterans a 25% discount off their initial franchise fee.

Dickey's was founded in 1941.