STRATEGIC PARTNERS
Catering is responsible for 15 percent of overall sales for Dickey's Barbecue Restaurants.
September 12, 2014
Dickey's Barbecue Restaurants Inc. announced sales from its catering hotline have surpassed the $6.4 million sales mark.
In August 2011, Dickey's Barbecue Restaurants introduced 1-866-BARBECUE, a national catering hotline that gives guests direct access to live catering experts seven days a week.
The catering hotline coordinates catering orders for all franchise locations from 9 a.m. to 5 p.m. CST seven days a week with an answering service ongoing 24 hours a day.
Dickey's catering department vets over 2,500 calls and on-line inquiries monthly for stores in over 40 states. Catering is responsible for 15 percent of overall sales for Dickey's Barbecue Restaurants.
"Since our inception in 2011, we've continued to see a significant increase in catering orders across all markets," said Michelle Sarlls, director of catering sales, in a company press release. "And, with our store count climbing to 500 by the end of 2014, we anticipate our busiest holiday season yet."
