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Dickey's launches website honoring franchisees

April 3, 2017

Dickey's Barbecue Pit has launched its latest phase of technology development with a new website, www.smokedonsite.com. This companion website serves to communicate Dickey's passion for the art of barbecue but also tells the story of its franchisees, who own and operate local Dickey's stores and serve their communities every day, CEO Laura Rea Dickey, said in a company press release.

'Smoked On-site' is Dickey's guidepost statement for all brand initiatives. On the new website, that guidepost is explained in three segments: The pit, the people and the practices. Dickey's has a barbecue pit in every location, which smokes meat every night using hickory wood. This hands-on, artisanal technique would be impossible to achieve nationwide without the people who partner with Dickey's as franchisees, Dickey said. Each franchisee spends four weeks training to become a certified Pit Master before opening a new location.

The website is only one piece of Dickey's newest technological innovations. Recently the barbecue brand also launched its own online ordering platform, which offers a more streamlined and user-friendly way for guests to order their barbecue. Dickey's will also unveil a new app in the second quarter which will offer a seamless mobile experience, Dickey said.

"We believe authentic, pit-smoked barbecue is possible only with great people and passion for the art form," she said. "We launched Smokedonsite.com to tell that story of barbecue artisans throughout our 76 years."