Franchising

Dickey's expanding in Mexico

Photo: Dickey's

November 22, 2024

Dickey's Barbecue Pit is opening in Oaxaca de Juárez, Mexico, under the direction of franchisee Jonathan Rosas Blanco, as part of a plan to continue growing its footprint in Mexican markets, including CDMX and Monterrey.

"We are beyond excited to bring our beloved Texas-style barbecue to Oaxaca de Juárez, with more expansion planned in the coming months," Rosas Blanco said in a company press release. "It is a privilege to introduce the community to Dickey's rich history, quality food and warm hospitality. This is just the beginning of our journey in Mexico."

Laura Rea Dickey, CEO of Dickey's Barbecue Restaurants, said she was proud to continue sharing the brand's pit-smoked heritage with the world.

"We look forward to building lasting connections in Mexico," she said in the release.