Franchising
Dickey's continues expansion into Western Michigan
March 2, 2022
Dickey's Barbecue Pit is working its way across Michigan.
The Texas-based brand has signed an area development agreement with franchisee Krage Fox to open in Holland, marking Fox's fourth Dickey's opening in four years, joining his Jenison, Kalamazoo and Rockford stores. Fox plans to open up to four more locations in the state.
"We're excited to continue growing our partnership with Krage," Dickey's CEO Laura Rea Dickey said in a company press release. "Krage is one of our highest performing Owner Operators nationwide, and we couldn't be happier to be opening another location in Michigan with him. We look forward to seeing the impact he makes on the Holland community as he introduces Dickey's tastes of Texas to more of the Great Lakes region."
The Holland store will be the brand's 15th location in Michigan. The chain has nearly 600 locations.
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