Operations

Dickey's 'boosting' virtual concepts

Provided

February 16, 2023

Since launching Boost Virtual Concepts in July 2022, Dickey's Barbecue Pit is quickly expanding its virtual brands — Wing Boss, Trailer Birds and Big Deal Burger — opening 95 outlets last year in Q4. It also added 55 in January 2023, is planning 75 by month's end and has set a goal of 500 stores by the end of May 2023.

"At Boost Virtual Concepts our goal is to offer every operator and kitchen the opportunity to drive additional revenue into their business," Laura Rea Dickey, CEO of Dickey's Barbecue Pit, said in a company press release. "Not only that, but we also provide the highest quality product with proteins that are pre-smoked and pre-packaged at our brand new, state-of-the-art facility, WD Provisions. It's a win-win!"

Dickey's Barbecue has 550 locations across nine countries.