Franchising
Denver's Chili Shack unveils franchise plan, targeting 100 locations
October 20, 2025
Chili Shack, a Denver-based restaurant chain serving Mexican-American fare smothered in signature green chile, has launched a national franchise opportunity, with plans to open up to 100 locations across the United States in the coming years.
The expansion marks the brand's first major move outside of its home state, where it operates six corporate-owned restaurants. A seventh corporate location is slated to open in Las Vegas on Oct. 25, establishing the company's first foothold outside of the Denver metropolitan area.
Chili Shack's growth strategy will focus on both single- and multi-unit franchise agreements, initially targeting markets in parts of Colorado, Arizona, California, Florida, Nevada and New Mexico.
"We're incredibly excited to introduce the Chili Shack franchise opportunity and expand our footprint beyond our home state of Colorado," founder and CEO Abraham Olivas said in a coompany press release. "Anchored by the quality, value, authentic menu offerings, and overall guest experience that has defined us to this point, we're perfectly positioned to differentiate ourselves in the thriving Mexican dining segment."
From dream to dough
Olivas founded Chili Shack in 2020 as a tribute to his family's culinary roots, using profits from a successful landscaping business to open the first location in Lakewood, Colorado. His passion for cooking was sparked at a young age while working alongside his father, Ramon Olivas, a professional chef of more than 20 years.
The menu has since drawn a devoted following for its customizable burritos, grilled tacos, quesadillas, enchilada plates and Southwest-inspired burgers. The core of the appeal is the chain's signature green chile, which is used to bring a balance of heat, spice, and flavor to many of its offerings, Olivas said.
"Whether you're stopping in for breakfast, a late-night bite, or just craving something satisfying, we guarantee something for every appetite," he said, noting that most items cost between $10 and $16.
Investment details
Chili Shack is seeking passionate entrepreneurs to join the brand's early growth.
The total investment to open a typical 2,400-square-foot restaurant ranges from $254,500 to $574,600, which includes a $65,000 franchise fee. Each location is designed to seat approximately 25 to 40 guests and employ up to 10 people.
Claudio Garcia, Chili Shack's chief technology officer and brand spokesperson, said the company's business model was "designed for growth."
"This is a unique opportunity to join us at the beginning of our journey and help shape the future of a standout concept in the fast-casual space," she said in the release.
