Technology

Delivery available via Cafe Rio app

provided

June 8, 2022

On the heels of its introduction of curbside pick-up, Cafe Rio Mexican Grill has launched a systemwide tech feature that enables customers to place delivery orders within its mobile app.

"With a growing need for to-go options, we want to provide our customers with easier access to delivery options," Cafe Rio CEO Steve Vaughan said in a company press release. "Our newest app feature streamlines our customer experience by providing a delivery option within our app, rather than customers needing to find us through a third-party website."

The app allows customers to earn loyalty points on delivery orders, view order history and track orders in the delivery channel with real-time updates.

"We're very excited for customers to order delivery through the Cafe Rio app," Cafe Rio CCO Todd Smith said in the release. "When customers place their order directly with us, we are able to handle 100% of any customer service needs. When ordering through a third-party, the customer works with that third party since the order is owned by them. Being able to help customers directly is in line with our customer-first prioritization."

Through an exclusive partnership with DoorDash and in tandem with SunDevs Development, the in-app delivery feature has added nearly 1% to sales without any promotion. Delivery orders spiked over 250% since its first week of systemwide introduction.