June 29, 2018
Dickey's Barbecue Pit franchisees, Darryl Weaver and Brendan Powers, have taken barbecue on the road by opening Dickey's food trucks to serve guests outside of their brick-and-mortar locations in Arizona and Delaware.
"We truly love to see our franchisees taking advantage of new business trends, especially when they allow us to serve our slow smoked barbecue in new and innovative ways," Laura Rea Dickey, CEO of Dickey's Barbecue Restaurants, Inc., said in the press release
For Weaver, this new business venture has provided him additional business, and he has seen a difference in how customers interact with on-the-go barbecue. Instead of positioning at a specific store, he takes his truck around Marana, Arizona, to big venues and events.
"Every time the truck goes out, I go out," Weaver said. "I like to take it where I know there is a big crowd of people." He created a limited menu that features easy, on-the-go food, like sandwiches and sliders.
Powers was looking to break into a different market outside of his four walls. His food truck will expand his and Dickey's footprint in Newark, Delaware, and appeal to new guests that he would not typically have at his Dickey's location.