Marketing

Dave's Hot Chicken scares up 'Scream' collaboration

Provided

March 6, 2023

Los Angeles-based Dave's Hot Chicken is scaring up a partnership with Paramount Pictures and Spyglass Media Group's movie franchise, Scream, just in time for the release of Scream VI on March 10.

Details, according to a company press release, of the collaboration include:

• Through March 10, a QR code-driven contest at all Dave's Hot Chicken restaurants nationwide, where guests can win four Fandango movie tickets.
• NYC flagship store takeover on the movie's release day, March 10, with life-sized cutouts, movie posters and an incorporation of the iconic Scream knife into the store's Screaming Chicken signage.
• Social media postings on TikTok and Instagram announcing the sweepstakes and on March 10 at the NYC flagship Times Square store.

Dave's Hot Chicken has sold the rights to over 700 franchise locations in the U.S. and Canada and will open an additional 60 locations this year.