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Curry Up Now opens virtual kitchen

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February 24, 2021

California-based Curry Up Now is expanding its takeout and delivery service in the Bay Area.

The chain is bringing its Indian street food to Lamorinda, which covers the cities of Lafayette, Moraga and Orinda, through a partnership with Local Kitchens, a delivery kitchen concept.

"With such strong roots in the Bay Area, we are thrilled to expand our reach and offer a convenient way for more people to connect with our food," Curry Up Now CEO Akash Kapoor said in a company press release. "Lafayette is a great community with a strong foodie culture, and this collaboration with Local Kitchens helps us expand 'through the tunnel' to serve more families and diners where they live, work and play. We are also looking at similar outposts in Southern California, New York and Texas."

While Curry Up Now, which has locations in San Jose, Palo Alto, San Mateo, Oakland and San Francisco, was servicing the Lamorinda area from its Oakland location, Kapoor wanted to find an effective way to shorten delivery times. The new location has cut delivery times in half by serving an eight-mile radius from Lafayette. Customers may place a pickup or delivery order, including ordering online at www.curryupnow.com or by downloading the Curry Up Now mobile app. In addition, in-person ordering is available at the Local Kitchens kiosk located at 3455 Mount Diablo Blvd., in Lafayette.

"In addition to being a beloved Bay Area food brand, Curry Up Now has been consistently ahead of the curve on the future of the restaurant industry," said Jon Goldsmith, founder and CEO, Local Kitchens. "In fact, I became familiar with Curry Up Now doing deliveries for its Palo Alto store as a DoorDash employee in 2013, when they were one of the earliest adopters of delivery. Flash forward and we're now able to expand the brand's reach through Local Kitchens and bring Curry Up Now's amazing Indian street food favorites to a broader audience."

In the last 10 years, husband-and-wife co-founders, Akash and Rana Kapoor, have expanded the Curry Up Now empire to include three food trucks, 13 brick-and-mortar restaurants spanning coast to coast, and a craft cocktail bar concept, Mortar & Pestle, that is housed within select Curry Up Now restaurants.

Working with franchise development company, Fransmart, it's seeking experienced multi-unit foodservice operators to develop additional franchises in major markets across the country, according to the release.