Franchising
Curry Up Now making Texas debut
November 18, 2020
Curry Up Now is making its Texas debut next year via a multi-unit franchise deal with MMV Corporation that will first bring the brand to the greater Dallas-Fort Worth area and then to Austin, according to a company press release. The first outpost is slated to open in March 2021 at The Grandscape complex in The Colony and will be located at 5752 Grandscape Blvd., Ste. 310. The unit will also debut an attached Mortar & Pestle bar, Curry Up Now's craft cocktail concept that serves classic American and globally inspired, handcrafted cocktails and bar bites.
Ankita and Dharmesh Mehta, Kamlesh and Jagruti Modi, Ratnakar and Lila Mody and Aryan Vig, owners of the MMV Corporation, have been a part of the Cold Stone Creamery franchise since 2007 and have two locations under construction with World of Beer Franchise.
"I was first attracted to the Curry Up Now concept for its clever approach to the construction and deconstruction of Indo-Western cuisine and culture," Ankita Mehta said in the release. "We at MMV Corporation are eager to bring Curry Up Now restaurants, and its innovative Indian cuisine, to Texas. Our experience in this region gives us full confidence that the Curry Up Now brand will be a welcome addition to the culinary and cultural landscape of the area, and we can't wait to share that with all of Texas state."
Curry Up Now began as a food truck, founded in 2009 by husband and wife duo, Akash and Rana Kapoor, and supported by Amir Hosseini, co-founder and SVP of Operations.
The Texas expansion joins more than 40 Curry Up Now locations in varying stages of development across the country. In 2018 and 2019, Curry Up Now solidified multi-unit franchise deals in many major U.S. regions, including the West Coast, Mountain States, Midwest, Northeast and the South.
