Franchising

Curry Up Now luring multi-unit franchisees with limited-time incentives

Provided

July 27, 2021

Keeping the pandemic in mind and with an eye on the future, Curry Up Now is offering a limited-time franchise development incentive that allows multi-unit operators to sign a deal for a minimum of three restaurants rather than the typical five-unit commitment. Deals must be signed by Sept. 30, according to a company press release.

In addition to a bold brand and innovative menu with unique takes on Indian Street Food, Curry Up Now offers franchisees industry-leading unit economics, said Akash Kapoor, CEO and founder of Curry Up Now. The concept can operate in a flexible footprint ranging from 1,300 to 3,500 square feet, and several franchisees have identified opportunities to convert existing spaces to drastically reduce initial build out costs.

"With an increase in Class A property availability and attractive lease deals being negotiated now, we designed this incentive to encourage savvy entrepreneurs to get off the sidelines, take action and join the Curry Up Now family. We've successfully worked hand-in-hand with our franchisees to build creative strategies to maintain momentum, sign deals and open new locations during the pandemic."

Kapoor said the chain has worked hard on improving its supply chain to make food available all over the country.

"So we can basically open anywhere," he said. " With our industry leading technology partners like OIo, Thanx, Dolce Software, Ctuit, COGS-Well, MomentFeed, Tattle, Plate IQ, Givex and Revel Systems, we feel very confident about our tech stack to help support our growth."

In the last 10 years, husband-and-wife co-founders Akash and Rana Kapoor have expanded the Curry Up Now empire to include three food trucks, 14 brick-and-mortar restaurants as well as several digital kitchen outposts nationwide. In addition, the craft cocktail bar Mortar & Pestle is housed within select Curry Up Now restaurants and available as a sister brand for franchisees to establish based on local market dynamics.

Working with franchise development company, Fransmart, Curry Up Now is seeking experienced, multi-unit foodservice operators.

"This incentive is a once-in-a-lifetime opportunity that's nearly unheard of in the franchise industry for a brand this popular," Dan Rowe, CEO of Fransmart, said in the release. "Entrepreneurs won't want to miss out on this deal — it's now or never, and any business-minded individual will see the great potential in this opportunity and understand the value of securing access to two exceptional brands"

In 2020, seed-stage venture capital firm Liquid 2 Ventures added Curry Up Now as the first restaurant in its portfolio with an investment that supports the expansion of corporate and franchise locations nationwide. The brand also landed on Fast Casual's Top 100 Movers & Shakers list.

In the last 18 months, Curry Up Now has opened seven locations and signed several multi-unit franchise deals to expand in the Dallas, Austin and Fort Worth, Texas, areas. Curry Up Now plans to open seven additional locations in 2021 with lease signings confirmed in California, Georgia, Indiana and Texas.

"The market is still ripe for continued expansion and growth," said Kapoor. "With our franchisees, development team, investment partners and new locations rapidly opening, we have successfully grown our brand to all four corners of the continental U.S., and the sky's the limit."