Franchising

Curry Up Now expanding Texas footprint

Provided

December 14, 2020

Curry Up Now has finalized a multi-unit franchise deal in Texas with KCP Concepts to open locations in Dallas, followed by the Richardson and Lakewood neighborhoods, according to a company press release. The deal also allows for openings in the Houston area, where KCP will target Sugar Land, Katy and the Houston-proper neighborhood of University Place.

The multi-unit development plan will be a mix of Curry Up Now standalone fast casual locations as well as those featuring an attached Mortar & Pestle bar — Curry Up Now's craft cocktail concept.

The Texas deal comes three weeks after an earlier multi-unit development deal for Dallas and Austin. The restaurant joins more than 50 Curry Up Now locations in varying stages of development across the country in many major U.S. regions, including the West Coast, Mountain States, Midwest, Northeast and the South. Curry Up Now has opened five franchises in the midst of the pandemic with one more slated to open in Alpharetta, Georgia later this month. The next two locations will open in spring 2021 in Bloomington, Indiana and Dallas.

"We have been looking to invest in a restaurant franchise for a while and were particularly attracted to Curry Up Now for, not only the ingenuity and quality of the food but for the forward-thinking technology that the concept has leveraged to create a seamless experience for both operators and customers," Kevin Lefere, a partner at KCP Concepts, said in the release.

Curry Up Now CEO Akash Kappor said KCP Concepts was an ideal partner because of the leadership team's knowledge of the restaurant scene in Dallas and Houston as well as its experience in franchise operations.

"It has been our goal since day one to deliver Indian flavors that are authentic by nature, yet uniquely formatted for everyone to enjoy without being intimidated by ethnic cuisine," he said. "This imminent expansion into the state of Texas will allow us to share Curry Up Now with even more of the country, and I can't wait to start serving our Tikka Masala Burritos, Sexy Fries, Naughty Naan and our Fried Tandoori Chicken Sandwich in the greater Dallas area, Austin, Houston and beyond."

Curry Up Now began as a food truck in 2009 and now has three food trucks, 13 brick-and-mortar restaurants and three Mortar & Pestles.