March 28, 2019
Curry Up Now has secured its first restaurant location in Salt Lake City, Utah, at The Shops at Fort Union. It marks the first of 20 units planned for Utah and Colorado as part of a franchise deal solidified last year with John Netto and the Netto Family Trust. The Fort Union restaurant is slated to open in the fall, followed by another Salt Lake City location later in the year, according to a company press release.
"We are grateful for the opportunity to bring this concept to the Salt Lake Valley and share its unique dishes with our hometown," Netto said in the release. "We firmly believe that the people in Salt Lake City will take an instant liking to Curry Up Now’s favorites like the Hella Vegan or Tikka Masala Burrito, Naughty Naan, Sexy Fries, and Indian street snacks and street food items."
In addition to the Fort Union location, the franchisees are scouting real estate options in downtown Salt Lake City, the greater Provo area, and aim to have Curry Up Now locations throughout the entire state of Utah in the coming years. The Nettos are also looking to open locations in Colorado next year.
"We have an aggressive expansion planned for Utah and Colorado, and we’re thrilled to have our first address secured in the region," said Akash Kapoor, founder and CEO of Curry Up Now. “The Shops at Fort Union are a great first location for our brand being that it’s a regional power center going through a major revamp. We’re excited to be one of many cool concepts opening there."
Curry Up Now began as a food truck, founded in 2009, by husband and wife duo, Akash and Rana Kapoor, and supported by co-founder and Senior VP of Operations Amir Hosseini. It now operates three food trucks and six corporate brick-and-mortar locations, two of which also house the brand’s craft cocktail bar, Mortar & Pestle.