News

Curry Up Now deal makes Indiana 'Ground Zero' for Midwest expansion

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November 19, 2019

Curry Up Now is moving in on the Midwest, by expanding across the Hoosier State of Indiana, thanks to a finalized deal for a multi-unit franchise for the entire state of Indiana, a news release said. The deal includes plans for locations first in the greater Indianapolis area, and then moving into college towns like Bloomington, West Lafayette and South Bend, and eventually the Chicago suburbs. 

The first outpost is slated to open in fall 2020 in downtown Indianapolis, a location chosen for its favorable demographics, workforce numbers, high population density and its reputation as an epicenter of great new businesses. The expansion is being fueled by local franchisees and entrepreneurs, Bill Morgan and Rick Renner. Morgan is a longtime TV producer, while Renner is involved with renewable energy consulting and startups.

"From the moment we heard about Curry Up Now and tasted the food, we knew it was a special, out-of-the-box, and authentic brand that has the momentum to cross over all societal and regional demographics," Morgan said in the release. 

Curry Up Now founder Akash Kapoor said Indiana is a tremendous starting place for the brand's Midwest growth spurt.

"We're thrilled that Indiana will be our entrance into the Midwest market, as it is central to the region and has many markets that are attractive to Curry Up Now, such as large urban cities, bustling college towns, and large city suburbs," Kapoor said in the release.

"Bill and Rick are well-connected in the region and have a proven track record of building successful businesses, so we have a ton of confidence that they are the perfect partners for growing Curry Up Now across Indiana."

The Indiana expansion joins more than 40 Curry Up Now locations in varying stages of development across the country. In 2018 and 2019, Curry Up Now solidified multi-unit franchise deals in many major U.S. regions, including the West Coast, Mountain States, Midwest, Northeast, and the South. Four Curry Up Now locations are slated to open before year's end in Irvine, Sacramento, Hoboken, and Salt Lake City, which will expand the brand into four brand new markets nationally.