News

Curry Up Now adding Jersey unit

September 25, 2019

Curry Up Now is opening a second New Jersey location by year's end at 91 Washington St., nestled in the center of Hoboken's Historic District, according to a company press release. The restaurant is the second of five New Jersey locations secured by local franchisees, Pritesh Benjamin and Tejavsi Patel, who solidified another location in Newark earlier this year projected to open shortly after Hoboken.

"Hoboken has always been my second home, so I'm very excited to introduce Curry Up Now's unique and innovative Indian food to the diverse population and customers in this city," Benjamin said in the release. "We secured a prime location in the Historic District that is close to the train station where many people pass through every day. We have full confidence that Curry Up Now will be an exciting, convenient option for commuters and quickly become an integrated part of the community."

Curry Up Now began in Southern California as a food truck in 2009 by husband and wife duo Akash and Rana Kapoor. Supported by co-founder and Senior VP of Operations Amir Hosseini, the chain how operates three food trucks, seven corporate brick-and-mortar locations including a franchised location in Atlanta and two craft cocktail bars, Mortar & Pestle. 

"We are super excited to be opening in Hoboken and Newark thereafter," Akash Kapoor said. "This is just the beginning of Curry Up Now's East Coast expansion. Our real estate team in the New York TriState area, headed by Raj Whadwa at Newmark Knight Frank, is aggressively seeking sites for future Curry Up Now locations. Additionally, there's some solid interest from franchisees in Massachusetts, Indiana, Michigan and southern New Jersey."  

Curry Up Now has has 41 franchised and corporate stores sold and in varying stages of development across the country. It has pending franchise deals in 13 additional states and aims to have another 100 units sold by year's end, with an additional 200 units sold in 2020, according to the release.