News

CUPS Frozen Yogurt to open 2nd franchise

May 22, 2013

CUPS Frozen Yogurt – That's Hot will open its second franchise location tomorrow at Troy Hills Shopping Center, 1123 Route 46 in Parsippany, N.J.

To celebrate the grand opening, CUPS Parsippany will be offering free frozen yogurt from 4 to 7 p.m. Thursday. Also, during the grand opening week, each Parsippany customer will receive a "scratch-off" card, which contains prizes such as wristbands, beach balls, water bottles, beach towels and CUPS coupons. One winner will receive free fro-yo for a year.

The Parsippany CUPS franchise is owned and operated by Lisa Trachtenberg and Karen Abrams. Trachtenberg and Abrams fell in love with CUPS and decided to go into business together and become a franchisee. The women formed SFAM LLC., which stands for "sisters from another mother" to symbolize their friendship and business relationship.

Both women bring extensive business experience to running CUPS, with Trachtenberg being a marketing executive with Mosaic and Abrams being a solo practitioner attorney practicing commercial real estate law. Abrams, in fact, has represented the CUPS franchisor on the majority of their corporate CUPS store lease negotiations and now represents several other franchisees in the same capacity.

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