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Crisis communications agency devoted to foodservice opens doors in Atlanta

Blink, a crisis communications agency serving food channels, opened its doors today, with locations in Atlanta, Chicago and San Francisco.

March 24, 2015

Blink, a crisis communications agency serving food channels, opened its doors today, with locations in Atlanta, Chicago and San Francisco. The agency will focus on "crisis management services affecting every aspect of the food chain from turf to table," said principal and co-founder Laurel Kennedy, in a statement. "There are unique considerations when dealing with consumables -- ranging from health issues to consumer impact, environmental factors and regulatory oversight. By specializing, Blink associates bring niche expertise to bear that adds value immediately to food chain clients." 

Kennedy, along with co-founder Paula Hahn and team, offers expertise in the public relations issues such as  product tampering, boycotts, health and nutrition concerns and corporate responsibility issues. Blink aims to provide strategic counsel and an understanding of the food business.

Blink's portfolio of six products includes proprietary Reputation Current Ratio model, gap analysis, crisis planning, event navigation, real-time crisis simulations using broadcast segments and closed-channel social media outlets and media coaching for executives, the company said in an announcement.

"Anticipation plus preparation are bedrock values at Blink. When a crisis breaks in this digital world, the response has to be almost immediate," Hahn said. Blink helps organizations at any stage of crisis management, from risk assessment to on-site coaching. No plan? We can write it. Got a plan? We can test it. Ultimately, preparation represents the difference between you controlling the crisis, or the crisis controlling you."