Franchising

Crazy Pita lands Walmart deal

Photo: Crazy Pita

June 26, 2024

Las Vegas-based Crazy Pita is opening by year's end inside a local Walmart thanks to a partnership with franchisee Genx Agency Inc., which owns several restaurant brands, including Mas Fuego and Zip Korean BBQ in California.

"We are incredibly excited about this partnership with Gen X," Mehdi Zarhloul, CEO at Crazy Pita, said in a company press release. "Their expertise in the hospitality industry and commitment to excellence align perfectly with our brand values. This collaboration represents a significant step forward in our mission to bring our products to a broader audience, and we are confident that this new location will be a tremendous success."

Zarhloul said Gen X was known for its innovative approach and strong operational capabilities, making it the ideal partner to help Crazy Pita navigate the venture.

"Their proven track record in managing high-quality hospitality operations will ensure that our first franchise store meets the highest standards of service and customer satisfaction," he said in the release.

The store will feature a comprehensive range of Crazy Pita products, designed to cater to the diverse needs of Walmart shoppers. Customers may order Crazy Pita Hummus, Meat Skewers, Rotisserie Chicken and salads.

"Partnering with Crazy Pita is an exciting opportunity for us," Tom Lee, CEO of Genx, said in the release. "We are eager to leverage our expertise to make this store a standout destination within Walmart, providing customers with an exceptional shopping experience that combines convenience, quality, and service."