News

Crazy Bowls & Wraps upgrades POS system to fuel growth

July 27, 2017

In an effort to position itself for growth, Crazy Bowls & Wraps, a 16-unit brand based in St.Louis, has upgraded its POS system. All locations now use ParTech's Cloud-Based Brink POS Software and EverServ 500 and 550 terminals workforce efficiency solutions, which provide the brand with a central way to control and deploy updates to all locations. It also integrates with the current and future above-store systems, according to a company press release.

Crazy Bowls & Wraps made the switch because it had been using a legacy POS solution, which made it difficult to implement back-of-house applications that integrated with above-store accounting, operational and human capital systems, said Keith Kitsis, founder of Crazy Bowls & Wraps. It was also labor intensive to perform menu and price changes, as each location required individual updates performed by management. Efficiently analyzing customer and transactional information was a challenge, as well.

"With the capability of cloud technology today, we started searching for a solution that gave us remote management from anywhere, with a partner that could be there for us locally as we continue to expand our brand," Kitsis said in the release.

RDS St. Louis, a value-added reseller, facilitated the process to identify the best solution for the brand's needs.

"Brink was designed to be forward thinking and with the end user in mind, resulting in an easy-to-use and quickly adoptable solution," said Paul Rubin, chief strategy officer, ParTech in the release. "With Brink online ordering and loyalty in place, guests will have a more engaging experience and a more convenient and accessible way to order their favorite CBW dishes."