Franchising
Craveworthy partners with New Summit Capital Advisors
November 12, 2024
Craveworthy and international merchant bank New Summit Capital Advisors have formed Global Taste Brands to introduce and franchise international QSR and fast casual brands from China and beyond.
"This partnership opens a new chapter of growth and value creation for Craveworthy," said Gregg Majewski, CEO and founder of Craveworthy, which owns BD's Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Pastizza Pizza & Pasta, Scramblin' Ed's, Sigri Indian BBQ, Soom Soom Mediterranean, The Budlong Southern Chicken, Wing It On, taim Mediterranean Kitchen and Hot Chicken Takeover. "By joining forces with New Summit, we're building a program that brings global culinary innovation to American diners, expanding our footprint and creating equity in a dynamic landscape. Together, we're shaping a more inclusive dining experience that resonates across the diverse communities we serve."
By merging New Summit's expertise in global brand scaling with Craveworthy's industry knowledge and operational excellence, the partnership will capture significant market share in the diverse and rapidly evolving American restaurant landscape, said New Summit Managing Partner Seth Williams.
"New Summit is thrilled to partner with Craveworthy, which has built a unique and powerful F&B brand launch platform," Williams said in a company press release. "We'll leverage Craveworthy's capabilities along with our deep knowledge of international commercial real estate and the consumer landscape to bring best-in-class global chain restaurant brands to the U.S. and other markets. We'll introduce the spirit of craftsmanship found across Asia and other rich cultures to the American audience by providing unmatched cuisine with carefully curated experiences."
