Franchising

Craveworthy launching hot dog concept

Photo: Craveworthy

July 17, 2024

Craveworthy Brands is launching Nomad Dawgs, a fast casual concept serving varieties of hot dogs developed by Craveworthy's Creator Chef Robert Kabakoff and VP of Culinary and Supply Chain Becca McIntyre. Nomad Dawgs is available in-store and digitally at participating Wing It On locations. It will also open a brick-and-mortar location in Las Vegas.

"Along with Craveworthy's dedication to embracing every culinary segment in our vast portfolio, our lead chefs and the rest of the team have a real knack for travel, and trying various cuisines in the places we visit," Gregg Majewski, CEO and founder of Craveworthy Brands, said in a company press release. "We wanted to bring some of these experiences to life by introducing a unique concept that has really never been done before with hot dogs, offering a little taste of the world under one roof."

"Nomad Dawgs is the perfect add-on to Wing It On's already robust menu, creating a synergy between consumer favorites — chicken wings with innovative sauce options and a flavorful, global experience of a complimentary food like hot dogs," Wing It On founder and President Matt Ensero said in the release. "In addition to deepening the bench of culinary options for guests at Wing It On, the new concept will also create new avenues of revenue and opportunity to tap new consumers for existing and prospective franchise partners."

Craveworthy Brands also own Bd's Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Hot Chicken Takeover, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Pastizza Pizza & Pasta, Nomad Dawgs, Scramblin' Ed's, Sigri Indian BBQ, Soom Soom Mediterranean, Taim Mediterranean Kitchen and The Budlong Southern Chicken.