Operations

Craveworthy launches equity crowdfunding campaign

Photo: Craveworthy

February 15, 2024

Craveworthy Brands, the fast casual restaurant platform company behind several brands including Dirty Dough, Genghis Grill, BD's Mongolian Grill, has launched an equity crowdfunding campaign to raise growth capital through the issuance platform. The move allows the public to invest in the company's 11 restaurant brands for as low as $500, said Craveworthy Brands CEO Gregg Majewski.

"Our mission is to seek out unique restaurant concepts, simplify their operation and scale them into household names," he said in a company press release. "Thanks to our crowdfunding campaign, anyone who's a part of our community like friends, employees, partners or guests can play a pivotal role in the future of brands in our growing portfolio. At Craveworthy Brands, we're not afraid to do things differently. Crowdfunding is an integral part of our mission to disrupt the status quo and make this industry more inclusive — to give others an opportunity to own a slice of the Craveworthy pie."

Through regulated crowdfunding from now until June, Craveworthy Brands will exchange $5 million worth of Class A securities for cash investments. In the first six hours of crowdfunding efforts, the campaign raised $200,000 from 60 unique investors. Thus far, the company has raised nearly $450,000, Majewski said.

Funds raised through this campaign will help finance the company's strategic plan to build additional corporate locations and to grow top-line revenue across the system with innovative tech solutions — ultimately powering its franchising initiative. Craveworthy Brands aims to raise $5 million by June 2024.

Craveworthy also owns The Budlong, Krafted Burger + Tap, Flat Top Grill, Lucky Cat Poke Co., Pastizza, Wing It On!, Scramblin' Ed's and Soom Soom Mediterranean.