Operations
Craveworthy Brands opening food hall
July 8, 2024
Craveworthy Brands, the parent company of several brands including Wing It On, The Budlong, Krafted Burger + Tap, Genghis Grill, BD's Mongolian Grill, Flat Top Grill, Lucky Cat Poke Co., Pastizza, Scramblin' Ed's, Soom Soom Mediterranean, Dirty Dough Cookies and Sigri Indian BBQ, is opening a co-branded space, Craveworthy Kitchen, in Chicago's Hayden Hall at 333 S. Wabash Ave.
"Craveworthy Kitchen at Hayden Hall is a game-changer for Craveworthy Brands, telling an exciting new chapter in our story," Gregg Majewski, CEO and founder of Craveworthy Brands, said in a company press release. "Born from the heart of Chicago, many of the brands showcased here embody the city's vibrant culinary spirit."
Craveworthy Kitchen features a 25,000-square-foot space serving food from Krafted Smashburgers, Lucky Cat Poke Co., Pastizza Pizza & Pasta, Scramblin' Ed's and The Budlong Southern Chicken.
The company will also add at least two more concepts to the hall.
"This venture underscores our relentless commitment to innovation, empowering our brands to thrive in new markets and staying ahead of trends in the evolving space," Majewski said."Offering an unparalleled culinary experience like this in an area that is bursting with flavor is a significant milestone for our company."
Craveworthy Brands projects $1 billion in systemwide sales within five years and plans to acquire additional brands and open nearly 17 corporate locations and more than 60 virtual restaurants by year's end.
