Operations

Craveworthy Brands investing in Dirty Dough Cookies

Photo: Craveworthy

January 24, 2024

Craveworthy Brands, the platform company behind Wing It On, The Budlong, Krafted Burger + Tap, Genghis Grill, BD's Mongolian Grill, Flat Top Grill, Lucky Cat Poke Co., Pastizza, Scramblin' Ed's and Soom Soom Mediterranean, is signing a deal to acquire a significant stake of Dirty Dough Cookies.

Founded in 2018, by Bennett Maxwell, Dirty Dough, which is projected to double in size over the next year, has 55 locations, 10 food trucks, over 40 stores under construction and 450 franchises sold.

The Dirty Dough corporate team will remain at the helm of the day-to-day operation but will be led by Gregg Majewski, founder and CEO of Craveworthy Brands

"We are so excited to bring the Dirty Dough team into the Craveworthy family. As a platform company with our experience and capabilities, this deal is a perfect fit because this is what we do best," Majewski said in a company press release. "We super-charge amazing brands and give them what they need to thrive. Bennett and his team have grown very fast in a very short amount of time, which makes this the perfect point in their development trajectory for a partner like Craveworthy Brands."

The move gives Dirty Dough access to Craveworthy's supply chain, culinary, training, technology, franchise development and marketing resources.

"Bringing Gregg on board and aligning with Craveworthy Brands marks a pivotal moment for Dirty Dough," Maxwell said in the release. "Gregg's proven track record and Craveworthy's innovative brand portfolio open up exciting new horizons for us. We're thrilled to embark on this journey together, elevating the Dirty Dough experience to new heights."