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Technology

Craveworthy Brands cutting energy use

Photo: Craveworthy Brands

April 9, 2024

Craveworthy Brands, which owns multiple restaurant brands, including Genghis Grill, is partnering with Budderfly to drive down energy consumption at its corporate and franchise-owned restaurants. The Energy as a Service will first roll out to 21 corporate-owned restaurant locations and 11 franchise locations over time, generating an estimated 30% reduction in energy usage at each site, Craveworthy Brands CEO Gregg Majewski said in a company press release.

"Craveworthy Brands is laser-focused on fostering growth and success for our brands and that can only be done when franchisees and operators are winning. They truly are the backbone of our own success," said Majewski, the former CEO of Jimmy Johns. "Budderfly's forward-thinking and outcome-driven business model is the innovative approach to sustainability that we're looking for to ensure that we provide our franchisees with the support they need to operate out of tech-enabled facilities built to provide better returns for the brand, franchisees, and planet."

Budderfly will install, monitor and manage a combination of patented technologies and equipment including HVACs, LED lighting, refrigeration controls, water conservation systems — such as smart valves, low-flow toilets, and foot pedal sinks — as well as smart panels, sensors and more, at no upfront cost.

"Food service buildings, such as quick service and fast casual restaurants, are among the most energy-intensive commercial building types, subjecting franchise owners to sky-high electricity bills and a significant carbon footprint," Al Subbloie, chief executive officer and founder of Budderfly, said in the release. "We're excited to expand our work shaping the energy future for the food service industry in partnership with Craveworthy Brands. The company shares in our commitment to support the millions of mid-market U.S. businesses that empower our economy and, now, can help enable a resilient and sustainable future."




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