Operations

Craveworthy acquires Sigri Indian BBQ

Photo: Sigri Indian BBQ

May 2, 2024

Craveworthy Brands, a restaurant platform company that owns Bd's Mongolian Grill, Genghis Grill and several other brands, has acquired New Jersey-based Sigri Indian BBQ, operating at two locations in Newark and North Brunswick. The menu features an array of carefully crafted and prepared meats, veggies and freshly baked naan served in bowls or Kothi rolls.

"With a growing appetite for high-quality ethnic concepts like Indian barbecue, we see remarkable potential for Sigri's expansion throughout the country," Gregg Majewski, CEO and founder of Craveworthy Brands, said in a company press release. "Sigri's authenticity and innovative service model truly marks the brand as a pioneer in this fast-casual category. Embedding the Craveworthy team along with our systems and processes into the concept will fuel a new era for Sigri. It's undoubtedly a growth concept that truly complements the brands in our portfolio."

This acquisition comes on the heels of Craveworthy adding Dirty Dough and Soom Soom Mediterranean along with virtual brands, includingLucky Cat Poke Co., now totaling 12 brands under its umbrella. The company will infuse its operating procedures, creative marketing strategies and finance processes to optimize restaurant operations and grow Sigri's presence nationally through a strategic franchise growth plan.

Founded by Jagat Parikh, and guided by Chef Aarthi, known for her fusion of traditional Indian techniques fused with modern culinary practices, Sigri Indian BBQ promises an approachable and authentic dining experience in fast casual setting.
"Craveworthy Brands is introducing a new and exciting chapter to Sigri," Parikh said in the release. "Gregg has been an inspiration to me, having collaborated with him for over six years. When I first founded the brand in 2015, my vision was to introduce fresh and authentic Indian flavors in the U.S., starting with New Jersey. Our brand is not only unique in concept but also in our wide range of diverse, customizable and handcrafted menu items created by the renowned Chef Aarthi. Now, we are thrilled to have the opportunity to introduce Sigri to new markets and guests."

Founded in 2022, Craveworthy Brands projects $1 billion in systemwide sales within five years and plans to acquire additional brands. It will have add 17 corporate locations and as well as over 60 virtual restaurants by year's end.

The company also owns Krafted Burger Bar + Tap, Pastizza Pizza & Pasta, Scramblin' Ed's, Soom Soom Mediterranean, The Budlong Southern Chicken and Wing It On.