Food & Beverage

Cowboy Chicken tackles food costs with dark meat offering

Provided

October 3, 2022

As inflation soars, Dallas-based Cowboy Chicken is trying to keep prices down by launching two dark meat chicken specials. They include a two-piece dark special with two sides, a regular drink, and a roll for $10, and a family meal special that feeds four and includes dark meat chicken, three Texas-size sides and rolls for $29. Sides include ranchero beans, baked mac and cheese, green beans, sweet potato, roasted broccoli, Mexican street corn, fried okra, creamed spinach and more.

"Cowboy Chicken has always offered leg and thigh combo plates, but dark meat has been secondary to our white meat (breast) plates, salads and bowls," CEO Sean Kennedy told FastCasual. "Given these trying economic times, we decided it was time to promote our wood-fired rotisserie combo plate with dark meat and create a dark meat family pack offering — both at a great price. As prices rise everywhere, we are confident that our guests will see the value in these delicious options."

Cowboy Chicken has 18 locations.