News

Cousins Subs launches program to ignite franchise growth

September 20, 2012

To spark franchise growth, Wisconsin-based Cousins Subs has a new Founders Program that will put nearly $100,000 back into the hands of franchisees who invest in three to five Cousins Subs properties.

Helping to make business ownership more accessible to potential franchise owners across the U.S., the Cousins Subs Founders Program was created to re-direct all franchise fee payments into store marketing, sales-driving initiatives, according to a company press release. The Founders Program is available to those making an initial multi-unit investment in a Cousins Subs franchise in a new market. In turn, Cousins Subs will reinvest all franchise fees -- $25,000 for the first store and $17,500 for each additional store -- into local store marketing for that property.

"This is an aggressive program with a lot of opportunity for those contemplating business ownership and want to be part of the Cousins Subs new market growth," said Joe Ferguson, vice president of development. "Rather than take these initial franchise fees to the bottom line, we will look to reinvest these dollars into new market growth in an effort to capture more market share for our new investors, and to do so as soon as the franchisee opens its locations."

Currently, new Cousins Subs stores invest $10,000 in marketing per store; but those who invest in the Founders Program will receive almost 15 times that over three years. Cousins Subs will also offer a Co-Founders Program for those investing in three-unit ownership, which will total a $60,000 marketing investment over three years.

"Their commitment to their franchise partners is reflected in these new initiatives and significant reinvestment in the Cousins Subs system," said Cliff Jones, who recently committed to develop a total of 10 Cousins Subs stores in the Phoenix market throughout the next three years.

The company plans to open at least 15 new stores this year.

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