Operations

Cousins Maine Lobster hits 2022 growth spurt

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May 2, 2022

Cousins Maine Lobster, which has 36 food trucks and seven brick-and-mortar locations, signed four franchise agreements in the first quarter of 2022. Recent franchise food truck openings include Austin and San Francisco, Pennsylvania, Delaware, and Tampa, Florida. An additional six will open by year's end.

"Since 2012, our mission at Cousins Maine Lobster has been driven by a unique business model and the determination of every franchisee to succeed while bringing an authentic taste of Maine to their local market," Jim Tselikis, co-founder of Cousins Maine Lobster, said in a company press release. "We are proud of what we have already achieved in 2022 and look forward to continuing to build momentum with our current franchise partners."

In addition to expansion, Cousins Maine Lobster saw an uptick in year-over-year sales nationally with a 37% increase in 2021.

The customer experience is a focal point, according to Tselikis, who said each food truck features smart signage displays, while the permanent locations have 43-inch displays to showcase the brand story at every location. It also added an e-commerce platform, is embarking on a pilot program with new kitchen display systems in Q2 and is expanding its mobile app offerings.

Cousins Maine Lobster is looking to open in Chicago, Indianapolis, Kansas City, Minnesota, Orlando, St. Louis, Virginia Beach and in the Pacific Northwest.