News

Costa Vida riding growth wave

Of its 210-plus units under development, the franchise projects a minimum of 20 units opening in 2016.

February 8, 2016

Riding a high tide of company growth, Costa Vida Fresh Mexican Grill finished 2015 with a 7.5 percent increase in same-store sales and is prepping for another year of growth. The Utah-based concept, which opens its 75th restaurant today in Twin Falls, Idaho, also signed its first multi-unit franchise agreement of the year, according to a company press release.

Entrepreneurs Rickye Hicks and Dave Stanford will expand the brand's footprint throughout Texas with the first location slated to open this summer in Plano. Confident the concept will be well received by the community, Hicks and Stanford's multi-unit franchise agreement includes five locations throughout Collin County, Texas.

Of its 210-plus units under development, the franchise projects a minimum of 20 units opening in 2016, said Sean Collins, Costa Vida CEO. Expanding in key high-growth markets, Costa Vida's development strategy focuses on partnering with multi-unit franchise groups or operators to further develop existing markets and break into new territories around the country.

"We've established a strong and cohesive brand that is getting us noticed by investors looking to capitalize on the emerging fresh casual market," he said. "By creating a vibrant culture for employees and guests alike, and keeping our focus on providing healthy, delicious food we've created a solid base to help support the exponential growth we’re anticipating throughout 2016."