Staffing

Costa Vida hires former Brinker exec as EVP of strategic growth

Provided by Costa Vida

June 19, 2023

Costa Vida Fresh Mexican Grill has hired Wade Allen, the former SVP and chief digital officer at Brinker International, as EVP of strategic growth.

During his tenure at Brinker, Allen was responsible for driving the company's off-premise business and enhancing the digital guest experience for Chili's Grill & Bar, Maggiano's Little Italy and It's Just Wings, according to Dave Rutter, CEO of Costa Vida.

"We are thrilled to welcome Wade Allen to the Costa Vida family as our new EVP of strategic growth," Rutter said in a company press release. "His deep understanding of digital innovation, coupled with his proven track record of driving business growth, will play a pivotal role in shaping our future success. We are confident that his expertise will accelerate our strategic initiatives and reinforce Costa Vida's position as a leader in the fast-casual dining industry."

Costa Vida Fresh Mexican Grill has 93 locations in the U.S. and Canada.