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Costa Vida Fresh Mexican Grill added 41 new units to pipeline in 2014

Costa Vida will be opening new locations in Denver, Vancouver/Portland, Atlanta, Tampa/Sarasota and Northern California this year. Costa Vida will have additional locations popping up in Utah, Arizona, Texas, Idaho and Illinois this year.

February 26, 2015

Costa Vida Fresh Mexican Grill signed five multi-unit franchise agreements in 2014, totaling 41 new restaurant locations added to the pipeline, with the first already open in Atlanta.

Costa Vida will be opening new locations in Denver, Vancouver/Portland, Atlanta, Tampa/Sarasota and Northern California this year. Costa Vida will have additional locations popping up in Utah, Arizona, Texas, Idaho and Illinois this year.

"Our strategy for expansion in key high-growth markets is largely based on Unit Level Economics. By focusing our growth through an economic lens as opposed to a regional growth pattern, we're able to capitalize on the key factors that will ultimately drive our business in a market," said Terry Jennings, director of Franchise Development for Costa Vida in a press release. "Since joining Costa Vida, I have witnessed the cult like following of consumers that crave not only the food, but the atmosphere, service and brand identity. Maintaining this consistency for all of our customers will be crucial in building out a national brand. Prior to my joining the company though, the Costa Vida team already in place had spent the last few years laying a foundation capable of supporting the success of their business partners and restaurant growth across the country. We've already set the foundation, now we're building."

Costa Vida is seeking multi-unit franchisee candidates to further develop existing markets and break into new territories around the country. A low-cost investment in the growing fast-casual segment of the restaurant industry, franchisees are able to sign with a $30,000 investment. Typically endcaps or free standing buildings, Costa Vida locations have flexible real-estate requirements and offer drive-thru models, as well. Interested parties should have a strong desire to own their own business and a passion to succeed in the industry.

Currently a 68-unit system, Costa Vida has locations in 12 states primarily on the West Coast and three locations in Alberta, Canada.