Operations

Corner Bakery invests in customer experience upgrade

November 19, 2021

Corner Bakery Cafe, a 200-unit chain, is upping its customer service game by partnering with Kansas City-based Service Management Group to integrate digital feedback data from Olo with guest feedback data for a more comprehensive and actionable view of the customer experience.

"Our partnership with SMG is helping us get a more holistic view of the customer experience and provide our restaurant teams with insights that help them continually elevate the guest experience," Corner Bakery COO Eric Wyatt said in a company press release. "With more restaurant orders moving online and dining shifting to off-premise, we're focused on meeting our guests' evolving dining needs with convenient and highly satisfying experiences."

Corner Bakery is capturing customer feedback at the restaurant level and analyzing it alongside digital feedback data from Olo in the smg360 platform. With SMG's case management, restaurant leaders receive automated alerts when cases are created so field teams can respond quickly and efficiently to close the loop with guests.

In combination with enterprise customer experience metrics, intuitive dashboards and role-based reporting in the smg360 platform provide restaurant teams with real-time, location-level insights, according to the release.